Are you currently:
- Struggling to find the words every time you try and write some copy?
- Holding back on your marketing because you just don’t feel confident that it will stand out?
- Putting yourself out there but feel like you’re blending in with all the noise and clutter?
- Investing in marketing programs, following all the steps, and watching everyone ELSE get results but you’re still floundering?
You set out to have your own business because you KNOW that you can provide really valuable results for your clients. You know that if you could just get the clients to work with you, you will wow them and they will sing your praises because you are amazing at what you do.
But this marketing thing is hard! You don’t know how to get anyone to pay attention to you.
And because of that, you:
- Put content out there but get no results.
- Can’t seem to attract clients to you – let alone your IDEAL client.
- Doubt your ability to do what you’re actually good at.
- Wonder if you’re even cut out for this!
But it doesn’t have to be that way!
What if instead, you could:
- QUICKLY establish yourself as the expert in your market
- EASILY create content that is memorable
- Attract your DREAMIEST clients
- Create products and services that your clients are WAITING TO BUY
All of this (and more) is possible when you have a Message that ROARs:
one that is Relatable, One-of-a-kind, Actionable and Reliable.
Finding the Right Words Matters
Marketing is the process of communicating the message that you want people to hear. It builds your reputation and you CAN control and shape that. But finding the RIGHT words…ones that you can OWN in your market…is critically important.
You don’t want to use just any words – you want a message that is:
- Relatable to your ideal client, so they get to know and like you
- One-of-a-kind in your market, so that you easily stand out and all of your content is recognizable and memorable
- Actionable, giving you the framework that makes impactful content creation a breeze and gets your ideal client to want to know more
- Reliable, allowing you to consistently and confidently show up as the expert that you are
Think that’s too much to ask of your messaging? Think again!
But to do that effectively…
…to Make Your Message ROAR…you need to develop the foundational elements of your message. And you need some outside perspective and support from someone who knows how to bring out your most authentic message.
And that’s exactly what you get with
MESSAGING MASTERY – THE FOUNDATION.
This 3-month program is designed to show you how to Make Your Message ROAR™. I’ll guide you through the exact process I’ve used to personally develop brand messaging for solopreneurs to larger organizations. You don’t have to struggle anymore!
With more than 20 years of experience in branding and business, I know how to help you dig deep to uncover the opportunity that lies within. To help you position yourself as an expert in your industry, no matter how “crowded” it may seem. To get the clarity in your message that will enable you to boldly and confidently put yourself out there and attract your ideal client, empowering you to have the business you’ve always dreamed of.
You deserve that and I want to help you get it.
I’ve done multiple business coaching programs too.. but Karie is different..
I did Karie’s Messaging Mastery program and it Delivers.. I know my ideal client now.. have a message that works AND.. now I have a business!!
Booking new clients every month.
I cannot recommend the program enough.
This is the best investment I’ve made for my business to take it to the next level.
I’m very pleased with the results I received! I was able to gain a massive amount of clarity around my ideal client, her wants and needs. I feel that I have made huge leaps forward with this program.
I loved the worksheets and training videos – those were my favorite parts of the program!
Karie just beams light and authenticity and is definitely a “master” in her field. Her level of support is top notch, and I felt very supported throughout the entire program.Anita Naumoff
Messaging Mastery – The Foundation is organized into 4 Modules:
Before you can ROAR, you need to take a deep breath. You need to have a better understanding of your business and your competition, so we’ll look at your business from the inside out and the outside in.
- Collect and review what you have today
- Identify your business goals and drivers
- Analyze your competition and their position in the market
We’ll focus on the what will make your message RELATABLE. You want your message to resonate with and attract your ideal client, making them think “Oh I need that!” or “Yes! That’s me and I want your help!”
- Get crystal clear on who your ideal client / target market is and what their struggles and challenges are so that you can speak directly to them (it is SO much more than your ideal client avatar)
- Define your value proposition – the benefits, transformations, and results your ideal client will be looking for
- Validate that your ideal clients actually WANT what you have to offer
You want your message to uniquely set you apart in your market, not sounding like anyone else, so you’ll focus on making it ONE-OF-A-KIND. You want your ideal client to read/watch/hear anything you produce and immediately know it is from you.
- Develop a brand vocabulary of words and phrases that you want to use (and words you don’t want to use) which will make content creation a breeze
- Confirm your brand personality which will serve as a guide to ensure your authenticity
- Work towards finding the word or phrase as your positioning statement that you can truly OWN in your market
- Outline your Brand Story which is the ultimate experience that your clients can expect, told in a way that has them knocking down your door
You’ll finalize the elements of your brand message creating the “blueprint” that will allow you to consistently share your message, making it ACTIONABLE and ready for prime time.
- Create your elevator speech (or what I like to call your Impactful Introduction) that allows you to make a confident first impression
- Prepare your Brand Messaging Usage Guide – the manual for your new, impactful, powerful brand message that will serve as the foundation for all of your marketing (and your business in general)
Mastering your message and making it ROAR will take work, but YOU CAN DO IT with the process, guidance, and outside perspective provided in this program. You will get the support and accountability you need to help you get the clarity, focus, and confidence to Make Your Message ROAR.
Here is what you can expect:
- 11 Video Lessons breaking down each foundational element of your message, walking you step-by-step through the process along with my best tips and strategies
- NEW! Transcripts of all video lessons in case you prefer to read the training, want to make notes, or want to go back and refer to the content again.
- 11 Workbooks to help you effectively work through each element and get the clarity you need to create your most authentic, Relatable, and One-of-a-kind message
- Private Facebook Group for ongoing support from other business owners just like you who are focused on the developing their messaging foundation. I’ll be in there, too, providing you feedback and support.
- Monthly Group Coaching Sessions via Zoom to answer your questions, get hot seat coaching, and get additional coaching and training. Each session is recorded for you to refer back to at any time.
- Bonus Lessons and Workbooks to help you start using your new message in a Reliable way in your marketing
- LIFETIME ACCESS to the program – including the monthly group coaching and all improvements and updates
You’re Worth the Investment
It’s hard to estimate the value of all of the elements of this program, but at the very least you’re getting:
- The training materials / workbook / content – worth at least $2000
- LIFETIME access to Monthly group Coaching Calls – $1500/year
- LIFETIME access to the private Facebook Group – $1500/year
And as a done-for-you service (which I don’t even do anymore) this would cost $10,000 – $15,000 (or more).
While this program is worth every penny of its value, your investment won’t be anywhere near that.
The program is SO ACTIONABLE.
Karie asks great questions that really help you focus and refine your message.
While the program felt easy to follow, and easy to implement, the results still blew me away.
I love my message now.
Stop blending in – and instead be willing to BOLDLY stand out in the market.
Let’s Make Your Message ROAR!
Choose to take advantage of our convenient payment plan, or save by paying in full.
But that’s not all! I also have some amazing bonuses for you!
I’m confident that you have everything you need inside this program to build a strong, strategic base in your business. But there are a few extra things that are the icing on the cake!
BONUS #1: Impactful Introduction Intensive
I want you to begin improving your message right away so you can get visible and put yourself out there, which is why you’ll get immediate access to the Impactful Introduction Intensive. This 5-day program will help you craft an introduction that will allow you to clearly and confidently introduce yourself and begin being seen as an expert. You won’t need to wait to complete the Messaging Mastery program in order to start making actionable improvements to your message.
BONUS #2: Private Community
You’ll have everything you need to work through the program by yourself. But you aren’t in this alone! You get LIFETIME ACCESS to the private Facebook Group where you can ask your questions and get feedback and support from the rest of the community. I’m also in the Facebook group every weekday giving you targeted feedback and help when you need it. We’ve got you!
BONUS #3: Monthly Group Coaching Calls with Karie
Even though I’m in the Facebook group every weekday, there are times when you just need to talk through something. So you’ll get LIFETIME ACCESS to a monthly group coaching call with Karie via Zoom, where you can get laser coaching on your most pressing question. All calls are recorded and made available to you in the program membership site.
BONUS #4: Visual Branding Expertise
Your message is the foundation to your brand, but get the complete one-two punch with a visual brand that brings that message to life! I’m SO EXCITED to give you access to Visual Brand Developer Sierra Kellermeyer to help make that happen. You’ll get her PDF “How Your Message Informs Your Visual Brand: Choosing a Brand Personality”, be able to ask her questions in the group, and bonus Q&A calls with her every few months so you can ask your pressing design questions. AND…she’s extending a 10% discount to clients who complete this program, because you’ll have your messaging foundation in place, making it easier for her to bring that vision to life.
BONUS #5: Make Your Message RELIABLE
The core of the product helps you build your messaging foundation. But you’re going to need to know how to start actually USING it in your marketing consistently, making your message RELIABLE and allowing you to show up as an expert. So this bonus module focuses on marketing implementation. You’ll receive:
- 4-Part Framework for writing ANY piece of marketing content
- Social Media Content Mini Course, including my Anatomy of a Facebook Post that ROARs
- About Page Guide, for writing an about page your ideal client actually wants to read (spoiler alert: your About Page is not about YOU)
BONUS #6: Launch Strategy
In addition to the marketing implementation projects you get in the bonus module, you’ll get access to an interview with Launch Strategist Lesley Clavijo, where she’ll share her best tips and insights to get you ready for your next launch.
What are you waiting for?
In 2016, I decided to shift my business from primarily graphic design to focus on my fine art. Initially, I didn’t think the shift would require a very big change in my message. As I worked to develop the fine art side, I realized how very different this market is and how much I did NOT know about the best practices of reaching them with a message that would speak to their needs and resonate with them.
As a person who became an entrepreneur later in my life, I didn’t have any time to waste. The decision to join Karie’s program was a practical one. I needed to make progress as fast as possible to reach my goals. I can’t spend months and years honing my message. I need to get it right as soon as possible.
I loved the process and felt really good about the results I was able to achieve! The opportunity to share information among the members of the program was great. Each person’s story was really interesting and it was good to learn from each other as well as the program material and Karie’s insights.Rose Anne Huck
If you’re not sure if this program is right for you, let’s chat! Choose the method that works for you:
- Private message me on Facebook
- Email me at firstname.lastname@example.org
But if you KNOW that you are ready to lay a strong messaging foundation – if you’re ready to give your business the opportunity to truly stand out, and you want more confidence in putting yourself out there – then choose the payment option above that works best for you and secure your spot.
Let’s Make Your Message ROAR!
Frequently Asked Questions
How much time will I need to commit to the program each week?
It's definitely a process to work through each piece of your message. Plan on 2-3 hours each week. I recommend scheduling 20-30 minutes every day to get the most out of the process, but some people prefer schedule a couple 1-hour blocks per week.
Does it really take 3 months?
If you want to dig in and find the most powerful message you can, then yes! In fact, it even took ME 3 months to lock in to my own message. (I shared a little bit of the story of working through my own message here if you'd like to watch that.)
I've had clients start this program thinking they already knew the direction for their message - even thought they already had their tagline. But going through the process they uncovered a stronger, more powerful message which is helping them attract more clients than ever before.
Have patience and follow the process - it works!
Will I get individualized attention from you?
What if I'm new in my business with no clients yet, and I'm focusing on just promoting myself? I'm not sure I need this now.
First of all, if you're just starting out and not completely sure what kind of business you want, then you're not ready for this program. (But I can refer to people who can help you figure this out!) But if you know what kind of business you're starting, and want to be able to establish yourself quickly as an expert, then a strong messaging foundation - like the one you'll develop in this program - can help you do that! Because everyone's situation is different, let's chat and see if this is the right program for you right now.
I'm worried about keeping up with the program. What if I need more time? Will I have access to the materials after the program is over?
Absolutely! I've paced the program into bite sized pieces requiring just a couple hours a week. And I've built in Implementation Weeks with no "new" content where I know you'll likely need a little more time. But you also get lifetime access to the program (including any updates and improvements I make) so you have plenty of time to work through it at your own pace.